Having one that really works...now that's hard!

For associations and organizations, the biggest problem with using the World Wide Web to communicate with constituents is the amount of work it takes to translate information into web content... and then to keep it maintained. It's often done poorly, usually by volunteers or as an add-on task for an under-trained staffer.  The result is a stale website.

Small companies are often in worse shape because they can't even rely on volunteers to perform this critical work on a spotty basis.  Their best bet is to create a generic brochure-ware website containing only that information which will never go stale.  Many are forced to hire the work out to a contract "webmaster" who will make required changes on some cycle that works better for them than for the business.

The way to keep a website fresh and useful is not to depend on a webmaster to maintain it. Rather, the best way is to use a web technology called content management that does all this:

• It allows multiple people to contribute content
• It separates structure and style from substance but allows you to specify how you'd like specific items to look
• It automatically generates web pages on demand

This technology works really well to make web sites places worth coming back to again and again. But running and maintaining it is complex...beyond the reach of most noncommercial organizations and small businesses.

Affinity Portals provides the framework for the creation of a customized, informative, and dynamically communicating web presence for little more than the cost of maintaining a static web site.

Using our technology you can:

• Allow multiple people to contribute content
• Separate the structure and style of your website for is substance (content) thus eliminating the need for a "webmaster"
• Ensure that the next person to access your site after an update sees the new stuff.

A website that just sits out there in cyberspace waiting for someone to come by really doesn't work for you.  A website that speaks to your members or customers; now that's a website that works!

The Affinity Portals EZPortal can speak to your target audience.  Make your site a destination by allowing your target audience to join it with their own login id and a MyPage allowing them to customize their view of your site and the rest of the Internet.  Use the features of the MyPage to communicate back to these members through alerts and email.  And the best part?  You don't have to manage email lists and CAN-SPAM regulations.  Your member is in complete control and can turn correspondence on and off as meets his needs.

Affinity Portals maintains the software and the servers so you can concentrate on your business.  Look around this site (which was built with our EZPortal technology, by the way) and understand how Affinity Portals can help you deliver on the promise of the World Wide Web.